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Sydney · Australia

Martin Kloeckner

Operator · Advisor · Investor

Martin partners with businesses to set them up for growth through strategy development, digital transformation, hands-on project delivery and investment.

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Based in Sydney, AU

About

Martin Kloeckner

Martin is a commercially minded Market Konnector. An advisor, investor and operator based in Sydney.

He connects strategy with execution, technology with operations and capital with opportunity. With over 15 years of experience across partnerships, consulting, technology and entrepreneurship, he connects the dots between a business's legacy and what they aspire next.

Martin has helped connect people, systems and ideas to deliver growth across markets and industries including travel, education, real estate and commercial services.

He began his career in Europe, co-founded and scaled a business in Australia, advised on digital transformation at PwC and led commercial initiatives at Adelaide Airport. His work blends analytical thinking with creative energy to drive meaningful results.

Today, Martin focuses on partnering with and investing in businesses ready for transition, transformation and growth.
15+ Years experience
3 Continents worked
40k Customers scaled
$35M+ Portfolio impact

What I Do

Services

Martin brings ideas to life and makes them work.

Strategy

Develop vision, roadmap and practical plans for sustainable, long-term success.

Digital Transformation

Assess tech, improve operations and roll out new ways of working effortlessly.

Project Management

Hands-on help delivering complex work efficiently and on schedule.

Investment

Build ventures and strategic partnerships to scale operations globally.

How I Work

Approach

A practical way of working with business leaders, combining clear thinking, hands-on delivery and aligned investment.

  1. 01

    Understand

    I take time to understand the business, its numbers, operations, systems and growth potential.

  2. 02

    Align

    Together, we set clear priorities, a realistic plan and the value we are aiming to build.

  3. 03

    Improve

    I support improvements across systems, processes and decision making, using technology only where it makes sense.

  4. 04

    Deliver

    I provide advice during implementation and, where agreed, oversee and manage delivery to keep things on track.

  5. 05

    Invest

    Where mutually beneficial and value adding, I offer strategy and implementation in exchange for equity.

Track Record

Projects

Selected work spanning airports, consulting, ventures and global technology platforms.

Adelaide Airport

Case
Challenge

Drafted strategy for customer journeys. Launched premium valet and negotiated supplier partnership contracts valued >$5m.

Result

Profitable valet go-to-market and supported a $35M+ revenue portfolio.

PwC Australia

Case
Challenge

Advised clients on digital transformation programmes across technology, operations and change.

Result

Delivered structured transformation roadmaps with lasting operational impact.

BBQ Buoys

Case
Challenge

Co-founded leisure venture. Built tech and ops, grew loyal customer base, achieved profitability and brand recognition.

Result

Successfully scaled from 0 to 40k customers and exited the award-winning business.

Performance Education

Case
Challenge

Opening crew in Adelaide office, developed partnerships across finance and tech for rapid market penetration.

Result

Secured $1m in revenue and enabled graduate career progression programs.

Amadeus

Case
Challenge

Managed major European clients. Negotiated contracts and advised on technical distribution solutions.

Result

Secured multi-million revenue growth and established market dominance.

Next chapter

Ready for transition & growth?

Partner on strategy, delivery or investment for your next move.

Contact Me

Social Proof

What leaders say

“Martin is highly professional and brings strong structure and organisation to complex work.”
IT Project Leader Global Service Provider
“Martin combines solid technical understanding with clear commercial thinking.”
National Director Technology Platform
“Projects Martin led continue to have a positive impact on our business. His strategic insight is unmatched.”
Revenue Manager Software Development Company

Resources

Insights

Thinking on transformation, leadership and building exit-ready businesses.

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Transformation

The Pillars of Digital Transformation

A practical framework for leaders who want technology change that actually sticks.

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Leadership

Navigating Organizational Transition in 2026

How to move teams through uncertainty while protecting culture and momentum.

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Strategy

Orchestration of AI Agents

Beyond the buzzword — coordinating intelligent systems for real commercial outcomes.

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Exit Value

The CRM Gap: Why Every SME Needs One Before Exit

Why marketing systems and customer data directly shape business exit multiples.

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Get in touch

Let's build what's next

If you are planning a transition, need help delivering change or want to discuss a strategic partnership, get in touch.

Connecting strategy with execution.

Send a message

Share a little context — strategy, delivery, or investment.